Your Marketing Field Guide
for the AI-Era
Tactical Manuals
Detailed, immediately actionable, step-by-step instructional manuals on how to implement a specific SEO technique or method. Follow the steps and implement.



Field Notes
My notes from the field. The ‘what is happening’ right now – as it is happening in AI SEO. What you need to know, consider, and do – right now – when getting noticed and shown got much harder.

Is SEO Still Relevant?

What is Replacing SEO?

Is SEO Dead (again)?
Original Research
Original research studies from Alie Jules and PostSearchOS. Data, results, and what to do now, based on the findings.
FAQs
What do you mean by AI SEO?
I’m calling the current SEO – AI SEO, simply because it makes the most sense. Technically, what I’m doing right now is not SEO because we are no longer optimizing for search engines, but AI SEO is easy to understand (vs. the all the other acronyms people are throwing around – AEO, GEO, LLMSEO…).
What exactly is a Tactical Manual?
A tactical manual breaks down one specific AI SEO method into clear, sequential steps. It’s a detailed instruction manual that tells you exactly what to do and how to do it.